Companies spending more on Hispanic marketing

08/10/2009 | Miami Herald (free registration), The

The Hispanic market is attracting an increasing number of CPG and financial-services advertisers, including Sega, Kellogg and Fifth Third Bank. State Farm last year reportedly doubled its spending on Spanish-language media to almost $58 million, compared to 2007. This year, the insurance giant is earmarking more marketing dollars for community event sponsorships and debuting an online novela on Univision.com.

View Full Article in:

Miami Herald (free registration), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA