3 qualities every pitch should have

08/10/2010 | BusinessWeek.com/Today's Tip blog

The most inspiring pitches have three things in common: They are understandable, memorable and emotional, writes Carmine Gallo. Leave out the jargon, and use analogies and metaphors to help keep your audience interested, Gallo advises. He also recommends including a personal story or two to help forge an emotional connection with your audience.

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