Chevy's U.S. Hispanic creative shifts to LatinWorks

08/10/2010 | Advertising Age (tiered subscription model)

Omnicom Group's LatinWorks, Austin, Texas, is taking over Chevrolet's creative for the U.S. Hispanic segment from Interpublic Group's Accentmarketing, Miami, which has handled the account since 1997. Joel Ewanick, vice president-marketing at Chevy parent General Motors, is familiar with LatinWorks, having tapped the shop to handle the Hispanic account during his stint as Hyundai's marketing chief.

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