Chevy's U.S. Hispanic creative shifts to LatinWorks

08/10/2010 | Advertising Age (tiered subscription model)

Omnicom Group's LatinWorks, Austin, Texas, is taking over Chevrolet's creative for the U.S. Hispanic segment from Interpublic Group's Accentmarketing, Miami, which has handled the account since 1997. Joel Ewanick, vice president-marketing at Chevy parent General Motors, is familiar with LatinWorks, having tapped the shop to handle the Hispanic account during his stint as Hyundai's marketing chief.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA