Van Gogh Blue aims edgy vodka campaign at women

08/10/2010 | New York Times (tiered subscription model), The

Van Gogh Blue vodka has splashed its million-dollar "You, unbottled" ad campaign just about everywhere in hopes of attracting female consumers between the ages of 25 and 44. The racy ads are popping up on Facebook and Twitter, in print, at events and in stores, bars and nightclubs.

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New York Times (tiered subscription model), The

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