Leaders share their formula for highly effective ads

08/10/2011 | Advertising Age (tiered subscription model)

Even the most highly creative ads are not apt to be successful if the artistry isn't tempered with measurable goals based on hard data gleaned from the customer and the market. That's according to top brand and agency leaders interviewed by Advertising Age as part of Creativity/Advertising Age's latest Creativity Report examining the most effective ads from the second quarter.

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