British viewers turn to Olympic Web streams as much as TV

08/10/2012 | ipTVnews

The London Olympics have been drawing as much interest from streaming video viewers in the U.K. as those watching the Games on TV, according to a report from Level 3 Communications, which found 58% of the 2,000 people surveyed said they would watch online. That matched the figure that said they would turn to broadcast and multichannel TV services for their Olympic fix.

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