Kraft looks to retool product line, marketing to emerge from "perfect storm"

08/11/2004 | NYTimes.com

After seeing earnings drop amid rising milk, coffee and cocoa prices, and a consumer shift toward low-carb and store-brand labels, Kraft is optimistic the worst is over. CEO Roger K. Deromedi hinted low-performing brands may be cut, the company has dropped marketing in schools and will soon introduce low-carb items and 100-calorie snack packs.

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