Marketers find alternatives to 30-second commercial

08/11/2004 | Wired magazine

Since Coca-Cola announced last year that it is cutting back its advertisement spending on broadcast TV, several companies have followed suit, embracing a growing feeling that this medium no longer holds viewers' attention sufficiently -- especially when it comes to young males. Faced with this, marketers are now trying out a wide range of new advertisement approaches, from blogs to human billboards.

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