Marketers find alternatives to 30-second commercial

08/11/2004 | Wired magazine

Since Coca-Cola announced last year that it is cutting back its advertisement spending on broadcast TV, several companies have followed suit, embracing a growing feeling that this medium no longer holds viewers' attention sufficiently -- especially when it comes to young males. Faced with this, marketers are now trying out a wide range of new advertisement approaches, from blogs to human billboards.

View Full Article in:

Wired magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA