GM Planworks taps Mindshare veteran

08/11/2005 | Adweek

Kathy McCauley joins GM Planworks, the General Motors-dedicated planning unit of Publicis Groupe's Starcom MediaVest Group, as SVP and managing director overseeing all local broadcast planning and buying on the account. The 23-year vet of WPP Group's Mindshare also will manage GM buying and planning operations in New York, Chicago, Los Angeles, Detroit, Dallas and Atlanta.

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