"ESPN on ABC" brand to replace "ABC Sports"

08/11/2006 | Mediaweek · Hollywood Reporter, The

The ESPN brand will replace the ABC Sports brand, beginning Sept. 2, just as ABC begins its coverage of NCAA football. The new "ESPN on ABC" brand will appear on all graphics, sets, overlays, etc. Walt Disney Co. owns both the ESPN sports and ABC television networks.

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Mediaweek · Hollywood Reporter, The

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