Marketers join forces to push for better Web info

Beginning in mid-2007, a group of leading national brand advertisers including Colgate-Palmolive, Ford, Pepsi and Visa, will not advertise with any Web publisher that does not offer usage metrics that are audited by a credible third party, for example, accounting firms PricewaterhouseCoopers or Ernst & Young. Large, well-known Web publishers and ad servers such as AOL, Yahoo!, DoubleClick and Atlas already submit metrics to a third-party audit.

View Full Article in:

Mediaweek · Advertising Age (tiered subscription model) · MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals