Marketers join forces to push for better Web info

Beginning in mid-2007, a group of leading national brand advertisers including Colgate-Palmolive, Ford, Pepsi and Visa, will not advertise with any Web publisher that does not offer usage metrics that are audited by a credible third party, for example, accounting firms PricewaterhouseCoopers or Ernst & Young. Large, well-known Web publishers and ad servers such as AOL, Yahoo!, DoubleClick and Atlas already submit metrics to a third-party audit.

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Mediaweek · Advertising Age (tiered subscription model) · MediaPost Communications

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