Why the Obama "brand" appeals to millennials

08/11/2008 | Advertising Age (tiered subscription model)

Barack Obama, in both tone and campaign message, is a "pitch perfect" fit with millennial voters, who have responded by turning out to vote in higher numbers than are typical for the under-30 segment, according to this article. "Millennials want someone smart, funny and with a slight edge," said Allison Mooney, a youth-trends watcher for Fleishman-Hillard's Next Great Thing.

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