ESPN Deportes unveils first full-scale ad campaign

08/11/2009 | MediaPost Communications

ESPN Deportes has launched its first full-scale ad campaign, which will play out on TV, online and radio as well as in print and with out-of-home executions. The campaign, with the tag line "SportsCenter Makes You A Sports Expert," stars Latino athletes and celebrities such as soccer star Lionel Messi, boxer Juan Manuel Márquez, actor Andrés Palacio and rock band Molotov.

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