ESPN helps launch ad effort for EA's "Madden NFL 10"

08/11/2009 | Adweek

ESPN will help launch a multimedia ad campaign for EA Sports' "Madden NFL 10" video game. The campaign, which will air during the Aug. 13 preseason kickoff of "Monday Night Football," will be integrated into ESPN's broadcast and play out in 10-second spots that will run on "SportsCenter," beginning Friday.

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