Group: Marketers should disclose paid posts

08/11/2009 | NYTimes.com

Marketers should clearly disclose if they are sponsoring a site that contains blogged reviews of their products, and whether they are paying bloggers to review their products, according to new voluntary guidelines expected to be issued today by two investigative divisions of the National Advertising Review Council. "One of the issues of advertising in new media is, is it clear that it's paid-for advertising, or does it look like something else?" said C. Lee Peeler, chief executive of the National Advertising Review Council.

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