How Valero Retail freshens its fountain drinks

08/11/2009 | Convenience Store News

Valero Retail Holdings, which operates convenience stores primarily in hot climates, recently upgraded its "Flavors 2 go" fountain program and introduced private-label beverages in root beer, cherry limeade and cream tangerine flavors. All 1,000 Corner Stores received brands and flavors based on sales and market share data.

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