New Macy's campaign takes aim at hunger

08/11/2009 | Adweek

Macy's new "Come Together" campaign with Feeding America is designed to encourage customers to invite their friends to dinner and have attendees make a contribution to hunger relief, which will be matched by Macy's until a total of 10 million meals are provided. The campaign will feature Jessica Simpson, Tommy Hilfiger and other celebrities and will run across TV, print, in-store and social-media outlets.

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