Study: Most U.S. adults regularly see digital OOH displays

08/11/2009 | ScreenMediaMag.com (U.K.)

A large percentage of American adults come in contact with digital out-of-home video displays at least once per month, according to Arbitron's Out-of-Home Digital Video Display Study 2009. Close to 155 million U.S. residents ages 18 and above reported having seen out-of-home digital screens, with retail stores being their most visible location.

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