Cartoon Network movie to spotlight Center Fruit candy brand

08/11/2010 | (India)

The Cartoon Network in India will feature Perfetti Van Melle's candy brand Center Fruit in a new animated movie about cricket. In the movie, called "Balla Bowl," Center Fruit will be the cricket stadium and trophy sponsor. It will be the first time a cartoon channel has integrated advertising in one of its shows, according to this article.

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