Hy-Vee, PepsiCo team up for back-to-school promotion

08/11/2010 | Supermarket News (free registration)

Hy-Vee customers who buy at least five Pepsi products such as Frito-Lay snacks, AquaFina water and Lipton tea can get a backpack full of school supplies for $4.99. The backpack is valued at $24.99 and includes such items as colored pencils, crayons, glue sticks and a ruler.

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