Why you should think about scrapping your Facebook strategy

08/11/2010 | eConsultancy.com

Too many companies think it's enough to put up a Facebook page and call it a social-media marketing campaign, writes Steve Richards. Integrated social-media campaigns are far more likely to be successful, Richards argues, and for many brands Twitter and YouTube have more to offer than Facebook. "Just putting a page up onto Facebook, with no coherent social-media strategy, is unlikely to do anything for a brand. ... Let your strategy guide your choice of platform, and not vice versa, in order to get the most out of your time and effort," he writes.

View Full Article in:

eConsultancy.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL