Foodspotting goes social in bid for mass appeal

08/11/2011 | Adweek

Foodspotting, a startup that lets users share reviews and photos of restaurant meals, is adding social features in a bid to broaden its appeal to nonfoodies. The service is hoping that features that allow users to follow one another will help lure regular folks as well as food geeks, said CEO Alexa Andrzejewski. "I love the idea of the mobile device as a lens that lets you see the history of a place and what your recommendations are," Andrzejewski says.

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