Hormel tweaks Spam for the Chinese market

08/11/2011 | Bloomberg Businessweek

Hormel is launching Spam in China, making it meatier to appeal to local tastes and positioning it as a premium product. The rollout is being supported by product tastings, recipes on Chinese-language websites and in-store signs that say "Juicy meaty satisfaction, hot or cold, Spam hits the spot."

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