Social media myths that could be stymieing your sales

08/11/2011 | Forbes

No, everyone does not use social media, writes Neal Rodriguez, who outlines 10 social media myths that are promulgated by so-called experts and explains what marketers should do to counter the myths. Also on the list: Social media is an alternative to a website (it isn't) and you can't measure your return on investment using social media (you can).

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