Why today is the day to get started on your Google+ strategy


Branded pages for Google+ haven't arrived, but marketers need to get active on the social network now so they can be ready when the time comes, Mark Ivey writes. Start with a few test followers so you can begin crafting Circles and drafting noise-management strategies, and then get to know the network's innovative features to ensure you're ready to hit the ground running when the branded features launch. "Be sure to experiment with G+ to see what's going to work for you," Ivey writes.

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