DIRECTV scores Web hit with Manning brothers' NFL rap

DIRECTV marketing chief Jon Gieselman said the company has been "pretty overwhelmed" by the success of its new video ad for its NFL Sunday Ticket plan, which drew more than 2 million views online within 24 hours of its release. The three-minute spot, called "Football on Your Phone," features New York Giants star Eli Manning sporting a goofy wig while rapping with his brother Peyton of the Denver Broncos. "They really are the personification of Sunday Ticket," Gieselman said.

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