Fox Sports 1 launch gets live push from NFL robot

08/11/2013 | Adweek

Fox, to promote the Aug. 17 debut of its national sports network, is conducting a promotional tour featuring Cleatus, its "NFL Sunday" robot, in baseball stadiums in 11 markets where it operates RSNs. The animated robot is being introduced to the real world in the form of an actor in a nearly 7-foot-tall fiberglass and Kevlar suit. "Because you see him and immediately think, 'Oh, hey: Fox Sports,' we wanted Cleatus to be at the center of this campaign from the beginning," said Chris Hannan, senior vice president of Fox Sports Media Group.

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