Image-rich social networks garner highest user engagement for brands

08/11/2013 | International Business Times

Social media platforms that allow users to share visual media have the highest interaction rates with brands, according to a study from think tank L2. Brands that use Instagram boast an average 1.46% interaction rate with followers versus 0.03% for brands on Twitter. Vine showed a 0.82% interaction rate.

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International Business Times

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