Yahoo's bland logo redo is a "missed opportunity," says Deutsch exec

08/11/2013 | Advertising Age (tiered subscription model)

The rollout of 30 new logos for Yahoo, leading to a final reveal next month, doesn't feel different enough to evoke a fresh interest in Yahoo, says Deutsch LA's Winston Binch. "It's a missed opportunity to engage people" or to "make real news with the redesign," Binch says. The 30 different logos may even confuse some consumers, adds branding expert Laura Ries.

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