Aflac duck demonstrates downward dog

08/11/2014 | MediaPost Communications

Insurance company Aflac's new marketing campaign features the iconic duck mascot in yoga class executing a variety of poses, which it does poorly. The television and digital ads are meant to appeal to active women, and are part of a larger campaign showing things the duck does not do well, ostensibly in contrast to Aflac's efficient, quick claims-resolution service, this article says.

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