Foursquare division creates 2 marketing targets

08/11/2014 | Adweek

Foursquare's split into two applications, Foursquare and Swarm, is opening up more data for advertisers to target users who are interested in certain brands or are physically near retail locations. The biggest draw may be for product brands that can have effective campaigns for each demographic. "Where else are you 100% guaranteed reaching people at the places where your products are sold," said Chief Revenue Officer Steven Rosenblatt.

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