How to fail at going viral

08/11/2014 | Harvard Business Review online/HBR Blog Network

Viral marketing is a term that leads people to think that creating certain types of content automatically converts to success, David Spitz writes. Publishing is only the first step; seeking shares is insufficient; and going viral starts with small steps. "Create a test budget to put different articles, videos, charts, and headlines in front of potential multipliers before investing more heavily behind them," Spitz writes.

View Full Article in:

Harvard Business Review online/HBR Blog Network

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY