Thrillist native ad sells out special-edition sneakers

A native advertising campaign for General Electric on urban-activity site Thrillist resulted in 100 pairs of limited-edition sneakers selling out in seven minutes. The shoes were created to commemorate the 45th anniversary of the moon landing and were displayed at the end of the video "11 Things You Didn't Know about the Apollo Missions."

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA