Study: Advertisers spend disproportionately on newspapers

08/12/2003 | MediaPost Communications

Advertisers spent $303.1 million per every per capita hour consumers spent with newspapers, compared with $32.6 million for TV, according to Veronis Suhler Stevenson's Communicatons Industry Forecast. The data indicate that Madison Avenue may be allocating too much money to print media.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC