Book review: "All Marketers Are Liars"

08/12/2005 | Chicago Sun-Times (free registration)

Chicago Sun-Times advertising columnist Lewis Lazare complains of being "exceedingly exasperated" by Seth Godin's new book, "All Marketers Are Liars." While Lazare identifies with Godin's premise that successful marketing is good storytelling, he finds the book's arguments and structure "frustratingly obtuse."

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Chicago Sun-Times (free registration)

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