Coca-Cola to clarify Coke Zero marketing message

Analysts say confusing ads and the company's simultaneous launch of a similar product led to lackluster sales of Coca-Cola's new Coke Zero, but company officials say a sustained marketing campaign will boost sales of the diet soft drink. The company will debut a new 15-second TV commercial next week with a clarifying tagline it hopes will jumpstart sales: "Real Coca-Cola taste. Zero calories, no compromise."

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA