Study: Functional foods, vitamins will both gain popularity

08/12/2008 | MediaPost Communications

The fortified food and beverage category and the traditional vitamin and dietary supplement market are both expected to grow by leaps and bounds in the next few years, predicts Euromonitor International. Functional foods are expected to grow 34% from 2006 to 2011, while vitamins will grow 18% between 2007 and 2012.

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