Timberland piggybacks on Olympics with "Podium" spot

08/12/2008 | Brandweek

Timberland, which is not an Olympic sponsor, hopes to ride the event's momentum with its new "Podium" TV spot for the U.S. and China showing a hiker triumphantly reaching the summit of a mountain. The ad from Leagas Delaney, London, offers the tagline: "Everyone dreams of standing on a podium. This is yours."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA