"Rock Band" and Pepsi make beautiful music together

08/12/2009 | MediaPost Communications

The "Rock Band" video game has teamed with Pepsi on a sponsorship deal that includes an under-the-cap promotion for "Rock Band" music tracks and games. The summer-long "Drink Up, Rock Out" promotion includes a seat at the mid-September MTV Video Music Awards, when a new category of "Rock Band" users will "play" their own videos.

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