Why marketers need to be in the driver's seat

08/12/2009 | Fast Company online

Marketing shouldn't be about communicating a brand identity, writes Paul Worthington, but about finding ways to make a brand stand out. To keep a product from becoming a commodity, a brand needs to be distinctive and memorable, he writes -- something that happens only when the marketing team is doing more than just passing along the company line.

View Full Article in:

Fast Company online

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC