5 ways to turn skeptics into social-media true believers

08/12/2010 | SmartBrief/SmartBlog on Social Media

Skeptical bosses are the bane of any social-media effort, but with a little determination it's usually possible to win people over, say Allison Fine and Beth Kanter. Identify the people who have influence with key decision makers, highlight your rivals' social-media successes, and don't try to rush things, they say. "It takes years to change a culture," Kanter says.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY