Immigration audit puts Internet grocer in crisis

08/12/2010 | New York Times (tiered subscription model), The

Online grocer FreshDirect was already in trouble when an immigration audit slashed its workforce. Then Rick Braddock came in and turned the company's sales plan on its head, shifting the focus from grasping for new customers to earning loyalty and getting people to come back again and again. But, experts ponder, is that enough to save the business?

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New York Times (tiered subscription model), The

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