Olympic stars are out to refuel America with chocolate milk

08/12/2010 | Brandweek

U.S. Olympic athletes Apolo Ohno, Shawn Johnson and Chris Bosh have teamed up with the Milk Processor Education Program to pitch chocolate milk as an "easy, effective and cost-efficient" way to fuel up after a serious workout. The latest "Got Milk?" campaign will attempt to grab market share from sports-drink companies that cater to athletes.

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