Wendy's/Arby's resorts to more discounting

08/12/2010 | Wall Street Journal, The

Wendy's/Arby's Group plans to focus more on discounted offerings at both of its quickservice chains, as it seeks to reverse sales and profit declines. Wendy's will feature $1 Frosties and spicy chicken nuggets, while Arby's explores a more ambitious plan to cut prices in some markets on menu mainstays such as the signature roast beef sandwich.

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