Are you a social media revolutionary?

08/12/2011 | SmartBrief/SmartBlog on Social Media

Social media marketers must become "revolutionists," digital innovators constantly challenging the status quo in search of optimal returns, says Performics CEO Daina Middleton. Agility and adaptability are key to turning data-based insights into real-world results, Middleton says. "Marketing revolutionists are applying these principles to all digital channels, including display, social, mobile, e-mail -- and they are looking to understand how offline and online media inter-relate," she says.

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