Put data management at the heart of your social media efforts

08/12/2011 | Information Management

Businesses are starting to see measurable results of their social media campaigns as they better use the technology to communicate internally and externally, writes Ross Bauer. Businesses will want to define their goals to help decide on a tactical approach, and craft a data-management strategy for the customer information their social efforts will collect, Bauer writes. Customer data provides the backbone for seeing return on investment and helps make social media efforts more engaging, he writes.

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