Brands need to find users on every platform, including on touch screens

08/12/2012 | Advertising Age (tiered subscription model)

Brands need to keep up with the technology that drives each new generation if they want to continue to thrive, writes Adam Shlachter. In today's world, that means screens of every type, including mobile touch screens. Unfortunately, many companies are lagging in this department, with a study finding that 45% of the Fortune 500 do not have a mobile-optimized website.

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