Facebook may offer a solution to mobile advertising's Wi-Fi problem

08/12/2012 | All Things D

Facebook could be the key to helping mobile advertisers cope with mobile users' increasing tendency to tap into Wi-Fi networks that conceal vital consumer information. Facebook may offer a solution to advertisers with its rich user data resources. The social network "also has the resources to focus on post-click actions and backend quality -- the unseen aspects of mobile advertising that truly matter to advertisers and can generate real profits," writes Shawn Scheuer, CEO of Moolah Media.

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