Facebook may offer a solution to mobile advertising's Wi-Fi problem

08/12/2012 | All Things D

Facebook could be the key to helping mobile advertisers cope with mobile users' increasing tendency to tap into Wi-Fi networks that conceal vital consumer information. Facebook may offer a solution to advertisers with its rich user data resources. The social network "also has the resources to focus on post-click actions and backend quality -- the unseen aspects of mobile advertising that truly matter to advertisers and can generate real profits," writes Shawn Scheuer, CEO of Moolah Media.

View Full Article in:

All Things D

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY