Amazon Prime Instant Video faces stiff competition in streaming

08/12/2013 | Mobile Marketer

Amazon's Prime Instant Video is expected to reposition itself in the latter half of the year as it struggles with strong competition from the likes of Hulu and Netflix in a growing field. "Amazon Prime Instant Video is a great bonus of a Prime membership, but it isn't the main selling point, at least not yet," said Nikao Yang, senior vice president of new business development and marketing at AdColony, Los Angeles.

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